The U.S. Census Bureau notes that by 1992, women owned 10 million home-based businesses, and that today, they own 17 million home-based businesses. That's 70% of all home-based businesses. In addition, according to the National Foundation of Women Business Owners, 2.1 million of these women business owners have children. These numbers are impressive.
What's behind this boom in women-owned home-based businesses? Part of it, I believe, is a determination by many mothers to be at home with their children. But another important aspect of this societal and economic phenomenon is the explosion of the Internet into our lives, and the reach it provides to many women who want to start a business from home, but have a limited budget for advertising.
Advertising your home-based business on the Internet is far less expensive than the older traditional methods. Word of mouth is free, and it's one of the best ways to promote your home business, particularly if your business has a web presence. There are many forums where you can not only enjoy the community of other women, but also advertise your home business in your signature line.
A blog connected to your business is another great way to advertise and also network. Google Adwords is affordable for most small businesses. Business owners specify how much they are willing to pay per click by a potential customer and what words they want to generate their ad. No longer are businesses limited to a local clientele. The Internet makes it possible to reach a worldwide audience.
Most importantly though, women business owners are taking advantage of the opportunity to network with each other by exchanging links and sharing useful information and support. A great example of this is The Mom Pack, a site that's all about "Moms Promoting Moms." There you'll find everything from free web site templates to coupons to a link exchange program. And the best part, it doesn't cost a thing!
Wednesday, June 13, 2007
Moms Helping Moms Make Money
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6 comments:
Thanks for visiting my blogs. It's always easier for me when people leave me a comment; I can visit right away. As a mother to my mother, my sweet teen and busy husband, I find it hard to fathom a business. My blogs are my business and main outlet.
Yours is rganized, clear, with cutsy drawings from my babyboom era.
Let me know of a Rockefeller who won't mind being the second husband:P))
i can see the trend of working mom staying at home "working". i guess with outsourcing things getting become common, there is a lot of opportunity out there just by working at home.
That's awesome to see that so many women are involved in home businesses.. I am working on my blogs now so that when I'm a mom one day, I can be home with my kids and still have an income!
I was surprised to read the statistics in the article. However, I'm also glad that we moms are still sticking together, helping each other with more than just advice about the kids.
It's also gratifying to know that the information we need to learn about working at home is so readily available.
Great job!
Mara
http://momstalkbiz.com/biz.html
I appreciate the information you provide. You are a great help to women wanting to work from home. Keep up the good work.
Working from home is a real gift what the new world has to offer. Its simply great...isn't it?
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